For the Creatives, the Connected and the Committed.

MEGA STAR PRODUCT DEFINED:

an idea or product... small or large... that makes prospects and stakeholders close the door on all other options.

And become the #1 choice.

If you’re facing this obstacle, chances are you are most likely lacking in one particular skill.

… it’s the skill that is responsible for most successful product launches offline and online

… it’s the skill to making an innovative product instantly recognisable (startups included!)

… it’s also the skill the CEOs and Entrepreneurs who know it and use it confess is the hardest skill to learn

I never blame anyone for not learning it. This is not a skill taught at school, the university of YouTube or something you can find in the how to books.

Confession time: even though it’s the skill I’ve used to help startups turn their struggles into growth and millions of $$$’s and how I've helped corporate businesses create new winning ideas…

...it's not a “natural talent”. My background is Astrophysics and Chaos Physics. A research leader at the particle accelerator Rutherford Appleton.

HOW did I end up working with innovation and business? Because I see differently. You wont get the standard consulting advice from me. 

What I was missing was how business investment worked. What they were missing was how to create a system. They showed me and I showed them.  The business leaders I've worked with... a few of them had this skill. I saw what they did. I payed attention and I learned it.

I had to learn it. And I wish I had learned the basics of it sooner.

While working with them, I discovered something...

About how our products trigger us and lead us to SEE them.

I had to work 17 years with some of the most brilliant business leaders before I finally could simplify this strange discovery I made....

...and answer a hair-pulling question:

WHY do some ideas end up as huge failures … despite being the "most promising" cases.  While others become customer favourites.

What is this skill some of these CEOs and Entrepreneurs have?

Because many think it’s skills like

… product validating

… starting “lean”

… business model making

… networking

… marketing

… branding

… hyping

… managing

… are the most important CEO and Entrepreneur skills. And while I’d never leave home without them, none of them will turn innovative ideas and products into the next big hit.

Not by a long shot and I’ll tell you why...

Your idea or product must be made “seeable”.... or remain not understood, passed by and uncheered.

So what is this skill? The one skill business visionaries and thought leaders will confess is how they became business visionaries and thought leaders (hint! There is no better way)?

A skill that’s behind their #1 strategy and mindset? An attitude they follow that turns ideas and products into a Mega Star Product? Have you guessed it?

Yet... as a business skill, creating a character sounds a bit mysterious.

But it's how Pixar found their breakthrough strategy, why GoPro became a stunner... and also why they nearly lost it. It's why a local fishmarket becomes the place to buy fish... even an attraction! It's how game-changers are made.

And it's how your idea or product will shine as well. So let’s unfold this mystery together...

Keep reading this article and I’ll show you the sequence Mega Star Products takes us through... 

I’ll also show you how to use this sequence. As a method.

You'll be able to use it DAY-1!

It has helped me create impossible products, save countless hours in (business) development and  considerably(!) reduce innovation costs.

How to see when an idea or product will become a  hit and where it is in the process, is NOT a talent I have. It’s a skill....a skill I’ve invested in this skill as I have invested in other skills:

• I’ve learned how to run deep-dive innovation processes with talents from all professions to create game changers for $250.000.000+ markets
• I’ve learned how ideas are pieced together such that I can present three different value tiers of innovation for prospects and stakeholders.
• I’ve learned how to setup an interface between a company and it's existing ecosystem to create continual innovation
• I’ve learned how to co-create and now also co-innovate to help funded startups de-isolate themselves and create a system for partners to invest in their success
• I’ve learned through intens coaching programs how to help leaders and their organisation to acquire a desired mindset.
• I've learned how to hold business challenge workshops for decision makers before signing checks for innovation projects for millions of dollars
• I’ve learned how to create products for Impact and Sustainability based on existing infrastructure and resources
• I’ve learned how to help leaders of Impact Startups with all of the above..

But I’ll say it again …

While all these skills together with many learned methods such as Design Thinking, Lean Startup, Business Model Canvas have helped me to help creative and visionary business leaders in corporate and startups… NONE of them come close to Creating a Character as a business skill.

...Look No Further...

Didn't I tell you to look no further?

Well... keep scrolling....

... and let's go deeper then...

Truth is… you can be a brilliant marketer, leader, designer or tech-expert as your native professional field of interest... 

But it takes knowing how to turn an idea or product turns into a Mega Star Product, ... to make it fly... 

Most product failures I’ve seen has less to do with management, market demand or design and far more to do with the product’s ability to communicate it’s characteristics.

If we can't SEE them we don’t “get it”. It's the missing link.

And it’s the mystery that needs solving. Either you “build in” to your idea or product such that it leads your prospects and stakeholders to SEE it… or you’re leaving them to figure it out for themselves. Guess what happens next…

So what’s the key?

If you dread having to dive deep into...

"how your idea or product communicates"

...as much as most do, 

...you’ll need a FAST way to get the job done.

In a learn-as-you-go-manner. A way to experience quick-wins. Then take it to the next level. 

You must learn...

..."how we CHOOSE"

...and the many ways strategically and effectively

...you can build character into your idea or product

... such that they become choosable

... become attractive

…. even must-haves!

When done right, your idea or product will take us through a sequence. 

When done right, it will take us OUT of cognitive dissonance, bringing your idea or product into focus. It will help our automatic-guiding system “tune in” to your product and the amazing new and surprising value you’re offering.

When done right, your idea or product becomes a new "thing" with character. You'll have defined a new category with the potential to create a new business niche. 

When done right, your idea or product becomes a new "WHO".

This one simple sequence is how I check startup ideas and products.

Or help leaders to fill the innovation communication gaps.

Or create innovative solutions the customers will say “take my money”.

Even before the product is created...

The sequence leads your potential customers to GET IT.

You see, it doesn't matter if it's a table, a car, a fish or.... the first thing that happens is this: we recognize the character. If I get the character, we're halfway home. 

👉 The character will TELL you what's so amazing about it: the super power it introduces. Which your customer can't get anywhere else. This one thing places you on their A-list. You're positively sticking out and you're under consideration.

 👉 The character then takes your mind by the hand in a "sight-seeing" manner. As we're observing your idea or product... what ever it is... we're lead to connect the dots. What the full package is.

When they SEE it, they become surprised!

This is where they think your idea or product is cool or smart... or both! Now you're amazing.

The exercise is simple: divide your idea into stand-alone products that each deliver a desired value. 

👉 Finally, the character shows the potential customer how they're coping with a lesser value...

...should I choose anything else than your innovative idea or product. 

Have you already guessed how it works? Your prospect has already chosen a character they bought into. What you're really doing is changing the character. That you can do what the ol' character does but also something new and amazing.

That's why a car is a "fast horse". Or the personal computer is a multi-dimensional typewriter. Or the iPhone was nothing but a multi-touch Nokia mobile with real internet. 

It doesn't matter if your idea or product is a new pencil, a consultancy or a shoe-shop: That's what your innovative idea or product must do. So ...

...now it's your turn... 

Time and Schedule

• The MSP Live Master Workshop will be held the 30th June 2021 3:00 PM UCT (online).
• 3 hours of back-ground MSP video and podcast you can enjoy prior to the Master Workshop
• Both the recording of the master workshop, the back-ground videos and podcasts and other materials will be continually available and accessable.
• You are welcome to attend all future MSP Live Master Workshops  

Materials And Values

Cherry-picking: workbooks, "pathway" exercises, examples, processes, innovation and disruption strategies and how too's... Depending upon who your are and what your interest in Mega Star products are, you're going to be interested in different tools, theory and tips. This is "living material" where more will be added for you. 

The Surprise!

... a life long seasons pass to the Edge Academy Membership where you'll find the materials. You can be there by yourself or there is also the option to connect with others. There, you'll be invited to other 1-Day Master Workshops, which are included. This is a live academy where new content is added from leaders who created MSPs and have inspiration or tools you can profit from. It could be as a podcast or a video or workshop. 

The Mystery... 

I wont get to much into it here: How starting from character can lead to everything you want to know about innovation and disruption. From processes to business models, co-creation, co-innovation, setting up a Mega Star Factory and even IMPACT! I've written a 150+ page Picture-eBook about it. As soon as you sign-up, you'll receive a link to download your copy. More mystery... what I'll show you is to create a Mega Star Product, you're really creating a SWITCH. This is the knowledge you've been looking for. Yes of course there's going to be a 1-day Master Workshop about it. And together with other 1-Day Workshops, it's included. All part of the package deal!

1-Day Master Workshops!

Part of this deal is access to other 1-Day Master Workshops. 

• Mindset Mastery: the mindsets of CEOs and Entrepreneurs who innovate and disrupt. It's an attitude.
• The Four Innovation Capitals: If even one is missing, there will be no innovating. This day takes you through what innovation resources really are. Finances is only one of them.
• Simple Systems: the science and underlying physics behind innovation: self-organising setups.
• Open Innovation and Crowd Sourcing. A full day of options and tactics. This is also about the interface between the organisation and existing ecosystems.
• Mt. Innovation: perhaps the best way to explain the process of innovating and disrupting including both the creative and business model creating.
• Co-Creation for beginners. This includes a tool CoCreationCards.
• Co-innovation how to: when several businesses create something new and surprising.
• SWITCH: This will change how you look at innovation and disruption. This is the simplest and most elegant way to describe what you're making including the business model.

Co-creation, Co-innovation and Impact.  

20.000 eyes see more than a team of 20 or even 200. Some problems are so impossible. They take the effort and combined power of many before a viable and meaningful solution can be reached. What you'll learn in the Mega Star Product 1-Day Master Workshop will be all you need to know. Both theory and the practice. It's the basic game. The co-creation part is how to accelerate your processes and how to build ideas. The co-innovation part is how to create a business ecosystem that makes you bigger and more competitive. That's the expert game. The advanced game is using your business and ecosystem to create impact. It's one of the reasons why as you sign up for the MSP Master Workshop, you're getting a season pass to .... the Edge Academy. It's where the materials, the network and more 1-day workshops are held. All part of the package deal.

The Edge Academy!

... a life long seasons pass to the Edge Academy Membership where you'll find the materials. You can be there by yourself or there is also the option to connect with others. There, you'll be invited to other 1-Day Master Workshops, which are included. This is a live academy where new content is added from leaders who created MSPs and have inspiration or tools you can profit from. It could be as a podcast or a video or workshop. 

This Is a Living 1-Day Master Workshop

This workshop is about the psychology and neurology of making your idea or product shine brightly in the minds of your prospects and stake-holders... and then make them go "Wow! That's cool... and really smart".

Learn the structure and sequence to how and why that happens.

Use it to find your Mega Star Sequence.

It's really exciting material at a practical implementable level.

I've made it simple but simple doesn't mean easy. It's like making a samurai sword... folding the steel 200 times. It's hard but this is how ideas and products end up standing out.

When you attend this workshop:

• you will find your mega star sequence, how to use it, tune it in and make it work for you. It doesn't matter which industry or development phase you're in.
• You will be able to ask questions specific to your product or idea on the 30th of June.
• In the Edge Academy, you'll be able to interact with others who are working on their mega star product.
• When you sign up, you'll receive a link to download a 150+ page Picture-eBook, which will be continually updated over the coming months with new content and chapters.
• A few days prior to the 30th, you'll get access to both the Edge Academy and explainer videos.
• There will also be a "pathway workbook" and the Mega Star Product Canvas + instructions (I've made it fun and straight forward).
• On the 30th, you will receive a link for the live event. Show up with your pathway workbook. I'll be going through it all and answering questions. Everyone will know their sequence.
• You'll be shown examples and cases for how to use the MSP sequence for immediate effect including marketing and sales, designs and even partnering.

A single day about innovating and creating highly attractive solutions that make an impact.

Minded on an idea, a product and a business you have. Or want to make.

This day is about the mindset and #1 strategy behind the CEOs and Entreprenuers who create a unique offer we want. And not more hyper clutter. 

This is an online workshop format. Depending on your schedule, you can use anywhere from one hour to several days on the material. Combined with exercises, examples, in-depth practice and method. There is strategy and tactics. All recorded for future access. 

You will have a free season pass to access all future 1-Day Master Workshops. And equally a life long seasons pass to the Edge Academy membership where you'll find the materials and the option to connect with others. 

You'll also be invited to special events about how to use what you've learned here for innovation and disruption.

From processes ...to business models... co-creation... co-innovation... setting up a Mega Star Factory and even... IMPACT!

This one day master workshop... folds out into an ongoing co-innovating event. Of course you can stick to the materials. But for those who want... there will be the option to co-innovate.

Speaking of which... some of these topics such as co-creation and co-innovation will be introduced as we go through the Mega Star Product Canvas.

"LIVING" means... you'll always have access to this workshop and be able to attend in future MSP workshops as I upgrade the material and add more to it. 

The MSP Package Deal:

150+ page Picture-eBook about how and why some ideas and products end up as mega star products + Explainer videos: The sequence and how to setup the sequence, the logica. premise behind which ideas and products become mega stars, examples and cases.

VALUE: $997

The Mega Star Product Pathway Workbook and the Mega Star Product Canvas incl. explainer videos and how-to-guide for finding your sequence.

VALUE: $1997

Live Master Workshop with Q&A and break-out sessions, where you will end up knowing your unique MSP sequence and how to use it.

VALUE: $997

The Edge Academy including future 1-day Master Workshops, tools, talks, network and more.

Value $97/month 

Total value for the first year: $5000

Click below...I'm introducing new material and terminology... why I'm handing this to you at a special price.

What's In The MSP 1-Day Master Workshop

1. Let's deep dive into what will happen and what you'll get access to:The moment you sign up and FIRST of all, you're handed a link to the 150+ page Picture-eBook. It's a live ebook meaning I'll be continually updating and adding new content and new chapters. This book will introduce the MSP system for you. The first 60 pages will take you through the experience your product needs to take your prospects through ... in 3 seconds! There are examples and exercises and at the end, you'll find how it all comes together in the Mega Star Product Canvas. 
   
   
2. Access to the Edge Academy where you'll find PDFs and explainer videos. This is also where future 1-Day workshops are held and where new materials will be found + the membership for those of you interested in meeting others interested in MSPs. It's all part of the package deal.
   
   
3. The explainer videos are made for you who wants to work a little or go in depth. It's up to you.
   
   
4. MODULE 1: The Character And The Logical Premise You Are Introducing. You are presenting a new "thing". HOW we understand what ANYTHING is: 100 from recognising it. This step makes people stop and pay attention. Now they want to know more. This one step answers about 80% of the questions your prospects have about your idea or product. How did Google or Amazon or the local fisherman become the hit they became? It's starts with RECOGNITION.
   
   
5. MODULE 2: Connecting The Dots. At this point, your prospects are curious. They look at your product and they get there is much more to it... but what exactly? They need to be able to piece it together by themselves without you explaining it. When you do it right, they will get the same idea YOU got (of why this is so smart and cool)... but they don't know yet how to operate it.
   
   
6. MODULE 3: Closing The Door. Your aim is to bring your prospects to a realisation within 8 seconds. What they have been choosing so far until they saw your product, is a lessor value. And now that they have seen your product, they can't un-see it. They must now turn their backs on what they were choosing until now and choose yours instead... with enthusiasm I might add. in this module, you'll learn how to set the comparison up.
   
   
7. As you go through the modules, there is a pathway-workbook for you and your idea or product. By answering questions we'll start to find your Mega Star Product Sequence. 
   
   
8. DURING the Live Master Workshop, we bring it all together. I'll go through the sequence one last time and I'll use two examples to show you. We'll have one Q&A and then a break-out session for you to get your sequence right. Then a final Q&A session.
   
   
9. You and I are not finished until you've nailed that sequence.
   
   
10. Now it's time to test drive it. This happens after the Live Master Workshop. We're going to identify a few quick wins together with your long strategy or how else you'd like to use your sequence.
    
    

    ...And remember - many MSPs need nothing more than to discover their character.

Bonuses...

Bonus 1 IDEA-ON-A-PAGE: In the Mega Star Product Canvas explainer video, I'll show you what's in a "winning idea" beyond the usual elements such as an unfair advantage or scalability or technology or design... This page can be turned into a proposal or an internal evaluation or even a presentation. it takes your reader through the mega star sequence making your idea unique, tangible and valuable.

Bonus 2 STORYTELLING PRODUCTS: Story is the fastest and most efficient way to communicate. And when you set your product up to tell a story, it becomes unbeatable. That's the end-game for your idea or product and why it will become a mega star product. As soon as you know your mega star sequence, you'll be able to use it on many other communications. Examples could be a Whiteboard Animation or an infographic or an entire event.  You'll be handed a pdf with 10 examples and a video presentation that shows how PIXAR exactly used the storytelling product strategy to win their market.

Bonus 3 SWITCH: this is going to be an entire 1-Day Master Workshop all by itself. And you know you're already invited. However! During the MSP workshop, I'm going to show you something AMAZING! How you're product is actually a door-opener. That by using your product, your prospects get to enter a world they otherwise can't. How does it work? By turning your product into a ...switch. 

STUDENTS! 

I have something special in mind for you...

First, this is not "more" Design Thinking or Business Model Canvas or Scrum....

It's ONE piece of information.

If you're thinking of starting your own business, it will turn your product into a new "thing".

This is how we humans define anything from what a steam engine to a type-writer to an apple.

It will help you so much with your business setup, execution, marketing and not least sales.

Because you'll learn how to lead your prospects to convince themselves. 

THE STUDENT DEAL: Write "STUDENT" as a coupon code and you'll get the student price. You'll have to send me student verification afterwards. 

TEAMS: Students who wants to can be part of a team. Student teams will get a special one-on-one session for an idea or product you are working on.

I'll tell you more about it in the emails after you've signed up.