The #1 Entrepreneurs And Startup Leader skill behind irresistible products and offers.
Introducing: The Experience-Sequence Irresistible Products Have.
A 12-day Christmas calendar filled with explainer videos, new perspectives, examples, challenges, and a step-by-step GUIDE..
Each day for 12 days:
In the mind of your customer: the sequence THEY experience ...
> How your product LEADS your customer through a sequence to irresistibility... or doesen't!
> The Success Path your customer is following and acting on.
> What is irresistibility? How does it happen in the mind of our customers?
> Becoming FIRST CHOICE: When your product and business model creates a "perfect storm".
> Learn 8 important neurological match-keys
> Use the gamification factor: how to use your product becomes an attraction factor
> The Irresistibility framework: a Picture-eBook with the exact steps and what to do, including examples and exercises.
> Storytelling and storytelling products you should make that brings your customer into your world
> 10 examples and how to use what they did.
> 24 mini challenges and 5 exercises to determine how to make your product irresistible.
> 3 exciting new agile tools for innovating and disrupting
A new surprise each day: A new chapter in a Picture-eBook is freshly forged and revealed each day from the 12th of December to the 24th of December.
Recieve brand new material with examples from the past 30 years. And join the Startups, Entrepreneurs and Product Managers who create mesmerizing products.
Is that you? Then let's get started...
The product owner who knows what their customer SEES as irresistible in their product, is one step ahead of the game....
Learning this skill can solve so many of the problems that entrepreneurs and startup leaders face on daily basis.
So what is the single most powerful and valuable skill for creating irresistible products?
....keep scrolling to learn this game of irresistability...
Ducklings can teach you a lot about irresistibility. Wiggle a wooden spoon back and forth like the behind of mama-duck and the ducklings will follow. Why?
They have to. It’s called key stimulation. It works because there are “match-keys” in place.
The wooden spoon means food, safety... real value. It becomes irresistible.
When your customers take out their credit card to pay for your product ...
.... is a clear sign of irresistibility.
...If this is your challenge then it’s a sign you haven’t learned this skill…
… a skill that lets you deliver the exact value your customers want and drives money to your bank account
… a skill that grants you the confidence to know exactly when customers are tuning in to your product... and loving it.
… and a skill many confess is the toughest to master.
I must confess... I 100% stubled over this skill by chance ... a discovery I discovered over the years ... then used more than a decade to figure out how to make it work consistently.
Most people think it's skills like
👉 Need and gap exploration...
👉 Customer interviewing and viability testing
👉 Assumption listing, assessment testing
👉 Brilliant designing, UI and UX
👉 Business modeling and Joint Venturing
👉 New ground breaking cutting edge technology scouting
👉 Online marketing and sales
👉 Community gathering and managing.
... are the most important entrepreneur and startup leadership skills
Of course, these and many other such skills are necessary. There is a reason why they are covered in all entrepreneur and startup packets.
But it's not among them we find why some products become a STAR-products
....so what is this powerful skill that makes your product a star in the market?
Could be you've guessed it by now....
Creating an epiphany and recognition of value we experience as...
ARRIVAL
[ərarvəl] Coming to a destination
Advent, Meeting, Appearance, Connecting, Landing
THE ARRIVAL EXPERIENCE
WHEN YOUR CUSTOMER STEPS INTO YOUR STORY:
Setting up the conditions for potential customers: To see the product and immediately in their minds, experience the experience of engaging. A feeling of having found the right solution.
"The sense of arrival is the special feeling a customer experiences during the first few seconds or so after arriving at your location. Influencing the senses when arriving at [your product] can significantly influence, either negatively or positively, the level of anticipation and ultimately the enjoyment or otherwise of [your product]."
- John Dickson, Chairman DWS
It's the split second your customer SEES your product and a cascade of wow and wonder happens.
.... ahhh! But how to make it happen? Now, there's a challenge! With no clear answer...
Go ahead and search for it on Google or the University of YouTube or any of your books.
You'll find a dearth of information about it. A mystery among mysteries...
Why not you and I unfold this mystery.
👉 Hint: it's not about surface structure. It's about deep structure.
✨ the ones who can do this and master creating a sense of arrival become the new Business Visionaries and Thought Leaders. There is no better way.
They create a STAR Product that become #1 choices. It's not just our values and emotions. It goes deeper....
Sure! Candy and lifestyle products are irresistable. Put them aside for now.
QUESTION: can you make a screwdriver irresistable? Or how about a workshop or a speach, a new computer, valves, filters... or a new strategy, business vision...
Or ...
... how about a new chair?
Want it? This chair will cost you $12000. Once you the skill that makes products awesome, amazing and irresistible, you get to set the price.
Seriously, most of the mistakes I see entrepreneurs, startup leaders, product managers and innovators make has less to do with their GREAT ideas, the team, the design... and much more about the
- mindset of the people involved
- how they "rig" the product to take the customer through a sequence in the mind
- use their own edge and strength to create something superior to everything else
- WHY the customer is buying (No! It's NOT the product or offer. And it's not the benefit).
This is not a skill for the faint of ❤️
You must have a great desire to want to dive in.
To get HOW....
... your customers are step by step going through a decision making processes that lasts 5 seconds. That's the attention span of a gold fish as Seth Godin says.
But what happens in those 5 seconds?
Thiat's the mystery we're unfolding...
HERE - I'm handing you the keys to the castle!
You know, I wasn't born with this skill... I learned it! The hard way!
BECAUSE I did all the hard work, you don't have to ...
Skills, methods and tools I invested in. It didn't cost me a million $$$ but it it costed. And 10.000+ hours of product development, product management, launching and having the great privilege of working with some of the best business leaders...
✓ Concept development of products for 250+ $ million markets (MANY products ranging from complex electronics to courses and even a salesmans toolskit for the innovator!)
✓ Innovation, Disruption and OPEN strategies and execution for corporate companies (I was a Technology Officer at a European MedTech company, responsable for Radical Innovation)
✓ Open Innovation programs for entrepreneurs and large companies (community building and tapping into existing ecosystems)
✓ Neurology, Communications and Mindsets for leadership, teams (did you know there are four "languages" in a team? And how they work together? Or not?)
✓ Product testing, maturation and launching such that they become a YES! (because I know what's going on... soon you will too)
Let's answer the riddle of HOW and WHEN a product turns into a STAR in the market...
Think about it... what is actually happening when you interact with a great User Interface? Or tinker with the newest technology? Or listen to someone on a podcast you follow regularly? Or in any other way choose to engage with, use or have?
... you step into a story.
It's the... keynote presenter, a great afternoon at a café with your best friend, a flight to some exotic destiny. It's also owners of a micro-brewery choosing the right valves for their business model, the programmer that chooses to work with a software, a hairdresser that chooses a specific set of sizors. The surgent who is works with companies ensuring the best products or the student who buys the latest sneak's....
It never fails. And there are 1000's and 1000's of stories to be told.
The product has the match-markers and like little ducklings, we know we've arrived and are on to something good!
We find a product or offer irresistible because...
..We're wired to zoom in on what we want... Let me ask you... again, I don't care if you're selling a screwdriver, seats at a resturant, coffee mugs or ... [insert your product]:
"Can you substitute the fireplace with your product and the person in the chair with your customer?"
...THAT'S stepping into a story....
When your product takes them "there". Like the flame of a MATCH that catches our attention...
...or the tinkling light in a decorated Christmas tree.
...is when your product flickers before their eyes and becomes mesmirizing.
Learn how your product SPEAKS to your customer, how it makes them step into a story.
It's what the Game-Changers do. And those who know how to do it, do it extremely well.
We all fall for it and we LOVE when they do it. Because it's a well crafted story, we know we're in good hands.
Let me show you in 12 days.
I'm launching on the 12th of December with a BIG Christmas present on the 24th of December. I even have a New Years surprise for you!
THIS IS A LIVING PICTURE-EBOOK.
Each day from the 12th of December to the 24th of December, new content is added:
How to create irresistible products and offers.
A unique experience: Each day for 12 days, a new chapter that shines light on irresistibility: Wake up to a fun challenge about irresistibility (hint! Combined, they turn into a step-by-step guide). A PDF with that days examples, images, drawings, tools, approaches, exercises and more... showing you how your customer CHOOSE to step into the story you are telling.
Actually... you're getting much more...
The Picture-eBook
A new chapter each day for 12 days: The art and science of making people step into the story you want your customer's to get. Plus the best way to create differentiation, sales and game-change the market.
Daily Video/Podcast
Full Audio Guide: Attached with each new chapter comes a storytelling video of theory, examples, use and how to implement. This can also be listened to as a podcast. Recieve a full length version on the 25th of December.
Step-by-Step Framework
A guide with what needs to be in place and how: Complete with descriptions, "walk-me-throughs", what-to-achieve, examples of what works and didn't work. To help you make your product irresistible.
Let's take a sneak peak into irresistability...
"It's irresistable!"
The Basic, the Expert and the Advanced game rules. Of creating a star-product instead of a cricket-product.
- Genius Ideas: A deep dive into what a brilliant winning idea IS against an idea we think is great... but tanks.
- From Cricket-product to Star-Product? The seven sins of products that make people buy.
- Why 90% of customers walk past newly launched innovative products. And why only 10% become a star product.
- (Day 1) THIS is what creates instant recognition: Character. But to make it work, you need three types. Learn what they are and how they bring your product to life.
- Market significance: Depending on if you're introducing an innovation or disruption - this is your strategy to get in and create irresistability.
Becoming a Game-Changer
Becoming a No. 1 choice and changing your customer's reality.
-
How to create a product that changes your customer's reality
-
Beyond Business Model Canvas - how to add in your Brand Value Chain and Ecosystem investments
-
Changing peoples minds: What your customer needs to discover in your product that makes them ditch their current choice.
-
Moving from offering a new product to a new opportunity: how speaking to your customer's "business case" completely changes your relationship.
-
Why "swipe", "switch" and "stop!" define a game-changing product that becomes No.1 in the market.
Turning into a mesmorizing storyteller
Such that your product flickers like a flame and turns into a star.
- Pure seduction: The story your product tells your customer. That brings them to ARRIVEL.
- "Look! No words!". The surface storytelling and the deep storytelling you need to use. Such that your customer feels your product was tailored for THEM.
- "WHO" is your product? A product that makes this abundently clear becomes a star product.
- Storytelling Products - 8 examples of you can do it too...
Mindset, inspirations and new perspective.
For you to be in a constant state of flow, how to use the 80/20 rule for productivity and massive action.
- 12 days of mental door opening input on topics from customer neurology and non-verbel language to innovation, disruption and business modeling.
- Three levels of value creation that make or break your chances of becoming irresistible.
Who is this for?
📣 1: Product Managers and Innovators
Even when you've had years of experience and success, what you can get from MATCH will cut the chase for you. We all know we can only ask and involve our customers so much. Because they don't know what they can get. You do. Why you need to step into THEIR story first. THEN make them step into yours. This far beyond features and benefits. In MATCH, I'll show you how to STOP, SWITCH and SWIPE such that you get across with something truelyamazing and innovative.
📣 2: Entrepreneurs
You need to know WHY your product flickers and makes your customers step into your story before you use 1 Cent! What ever your strategy, knowing what needs to be in place, how to test for effect and value is essential. Your big takeaway will be that your big idea is not "it" but just an excuse to get their attention. The framing I'll show you will mesmerize them and turn your product into a 24/7 sales person.
📣 3: Startup Leaders
"WHAT just happened"? My ambition on your part is for you to become a name, placed on the CEO's desk of your worst competitor. And them not knowing why they're loosing the market - to YOU! Why are their customers shifting over? How can they stop the bleed? These are some of their questions. Mean while, younot only attracting customers but also new partners and creating a new ecosystem.
📣 4: Students
If you're thinking of going entrepreneur then this is for you. You see, what I haven't writen a lot about here is how product and business models connect. Forget the business model canvas for a moment. Filling out the blanks still requires translating the informatino to the market. Here' we start in the market and work backwards. You can work wby yourself or with others.
All who sign up gets...
... each day, a new fun challenge about irresistibility. Add them together and they become a step-by-step GUIDE. Don't worry - I got you covered: I'll do it for you for the 25th. Each day, you recieve a brand new chapter in new Picture-eBook of never seen before material about the #1 skill to creating irresistible products instead of a cricket-product. Even without 10.000 hours of experience or a big budget. Each day, an explainer video/podcast follows with the new chapterOn the 25th, these are collected for you as one long video or 12 chapters.
On the 25th, you also get a full Framework and how to tune-in your product to get the full effect. There will be lots of examples, walkme-throughs, tools and other inspirations.
I even have a New Years surprise - but only for those who sign up!
SIGNUP BELOW. The moment you do, I have a special signup present for you. Here's what happens next...
...a welcome letter with information and an overview of the 12 days. You will recieve a micro questionair to ensure your questions are answered during the 12 days! Then lean back and enjoy the material.
My story is like many who love great products and business. I went "entrepreneur"...
And stepped into innovation, disruption and business models. Advising startups and corporate leaders. For instance as a Technology Officer at Coloplast where I was responsable for Radical Innovation strategy and execution.
Actually, I started out as an Astrophysicist from UCL and CERN. Think about it. We can't touch the stars. Why all we have to work with, is the light that arrives to us here on earth. To describe what a star IS, we have to conceptualise it.
Irresistible products are a lot like that. In the biggining, we can't touch them - only imagine them and then conceptualise them.
Startups and Entrepreneurs have to add business models. They also have to add design, technology and experience to the product they offer.
What really makes the clock tick is when we add what I call "Stop, Switch and Swipe". To any product. Then it takes off...
I underestimated how hard it is, kept refining it until finally... after many years, I got it.
If you can make a product mesmirizing, success is just around the corner.
What's also true is that I don't just help others do it. I'm constantly optimizing for my customers to make an impact on their customers. For my customers to do the same as they offer their products.
Throughout MATCH and these 12 days of fresh hot off the press new and never seen before material, my goal is to help you reach your market ambitions. To serve as a guide in one of the most difficult skills to master: creating irresistibility.
