I had to learn it. And I wish I had learned the basics of it sooner.

I worked with startup leaders in industries from healthcare to food & beverage to Big Data... I worked as a Technology Officer at a Global MedTech company, responsable for Radical Innovation strategy and exectuation....

...being a part of or leading many product and business developments and launches

I discovered something strange...truly weird!

About how our products trigger us and make us SEE them.

After 17 years of working with some of the most brilliant business leaders I suddenly got it and could simplify this strange discovery I made....

...and answer a hair-pulling question:

WHY do some ideas end up as huge failures

… despite being the "most promising" cases.  

While others... and often against all odds, become customer favourites.

So...what IS this skill some of these CEOs and Entrepreneurs have?

Because many think it’s skills like:

… product validating
… starting “lean”
… business model making
... market-fitting
… networking
… marketing
… branding
… hyping
… managing

… are the most important CEO and Entrepreneur skills. And while I’d never leave home without them, none of them will turn innovative ideas and products into the next big hit.

Not by a long shot and I’ll tell you why...

The one thing all innovative ideas are up against, why it is nearly impossible to pitch or launch an innovative idea or product is this...

...despite your best efforts to explain and show your amazing value, it WILL send your prospects and stakeholders into cognitive dissonance...

[They can't see it because they have never seen it before: They have no clue WHAT it is. Do you want to know how to make people get, what your idea or product is about?]

Your idea or product must be made “SEEable”.... or remain not understood, passed by and uncheered.

So what is this skill? The #1 skill Business-Visionaries and Thought-Leaders will confess

... is how they became business visionaries and thought leaders (hint! There is no better way).
 ... A skill that’s behind how they attract the best partners and top talent.
... An attitude they follow, a mindset for introducing a new rule to the market... how to change the game.

Have you guessed it?

Truth is… you can be a brilliant marketer, leader, designer or tech-expert in your native professional field of interest...

But it takes knowing how to turn an idea or product into a Mega Star Product, ... to "make it fly"...

Most product failures I’ve seen have less to do with management, market demand or design and far more to do with the product’s ability to communicate it’s characteristics.

They become "a missing link". But once in place, we SEE them ... and all of a sudden it makes sense... instantly.

It's the first question your customers have... Either you “build it in” to your idea or product such that it leads your prospects and stakeholders to see what they need to see… Or ...you leave guessing and having them to figure it out for themselves.

In a learn-as-you-go-manner... and experiencing quick-wins all the way... 

You will learn...
...the neurology behind how we CHOOSE
...the sequence that makes it happen...
...the many ways strategically and effectively of...
...how to build character into your idea or product
...making them unique, surprising and innovative
...triggering choosability  and making them highly attractive
…to such a degree that...

... it becomes a natural choice.

Products that take people through this

sequence

stand an excellent chance of becoming a hit and a STAR.

IT'S  how I check startup ideas and products...

...Or help leaders to fill in the innovation communication gaps.
...Or create innovative solutions the customers will purchase.

...even before the product is created!

This sequence leads you and I to "connect the dots".

Obviously! It's how to make your product differentiate, it's our justification for going to market and the pillar our business model stands on...

Step 1 (you got this by now...) we recognize the character.

👉 The character will TELL you WHY your product introduces superior value. Which your customer canNOT get anywhere else. This ONE thing alone places you on their A-list. You're positively sticking out and you're under consideration.

Step 2 Take your customers MIND to the next level

 👉 The character will then take your customers mind by the hand on a "sight-seeing" journey... connecting the dots....to an experience of epiphany: Suddenly getting what the full Value Experience you're offering... Now they SEE why it's so next level...

Your idea or product just became cool or smart... or both. Now you're amazing.

Step 3 "the door closer"

👉 We need to shift and shake their world. We do this by comparing "reality-locks". Their world with your product compared to the their world without it. A reality-lock is how people feel locked to a certain reality. Or set free. Your product is on a resque mission!

Here are three. During the Master Workshop, I'll show you eight.

Let me give you the best one of them all:

✓ Change their status...

👉 Show them how they're loosing status if they stick with thier old choice and how your product helps them gain status.

The two others I'd like to share are:

✓ Success:  your product becomes part of their success and not just solving some ol' problem. Who do you think they'll turn to for more of that?

✓ empowerment:  your product is litterally handing them a super power. To do and have something they otherwise never could get. How big is that?

It doesn't matter if your idea or product is a new screwdriver, a consultancy, a shoe-shop or if you've created a new valve for a brewery...

This is what your innovative idea or product must do.

Now it's your turn...

I'm here to help you find your character PLUS find your premise on how to use it, what it can do for your product to attract the right customers and business partners. Like I have helped so many other startups, entrepreneurs and corporate innovators...

YOU HAVE (HALF) AN IDEA

…will it work or not? Where's your strategic sweet spot in the market? First, you need the secret trick that makes people SEE your idea the way you do!

YOU'VE LAUNCHED A PRODUCT

… but not getting the market feedback you were hoping for. What IS that noise I'm hearing? Is that crickets? Don't worry... we've all tried it. Let’s turn it into KA-CHING!

YOU’RE A COMMERCIAL VETERAN

…you already have at least one success and have your own strategy. Great! Now see a new gap in the market. How do you create yet another more Mega Star Product? You want the inspiration. Perhaps even the provokation?

YOU WANT TO LEARN HOW TO FACILITATE

…you are in a Co-working space, the director of startup-lab or an incubator or a consultant. Could you learn to use this method with add-on tools to help the startups you are working with? I have a special bonus for you! That describes workshops, stages, peronal mindsets and even a Mega Star Canvas as a strategic guide.

YOU’RE AN INVESTOR

…YES! I most certainly believe I can up your 80/20 hit-rate. Think of it this way: Once you learn this, you'll check for the character. Remember all those pitches you ditched vertically? If the character doesn't shine through, we all do that... turn our backs on it. Scroll passed it. Not even see it... But for you as an investor, now you know what diamonds-in-the-rough look like, how to sharpen them and well... you already know how to accelerate them...

Time and Schedule

• Last day to signup is Sunday the 2nd July 2023 midnight CET.
• Upon Signup you recieve an email with links for the first live meeting, explainer videos and the 150-page Picture-eBook
• The intro video services as a virtual Bootcamp where Erik will show the material and what will happen during the three weeks.
• 3 weeks with FUN challenges along the way
• Each week has storytelling explainer videos and Q&A's.
• 100% you're in control: stressfree, relaxing, fun and super exciting!
• Expect about 1hr of learning material each week.
• Indulge in your own time and space
• The 3 live Master Workshops will be on Tuesday mornings and Sunday evenings. Replay will be available. You can attend as desired. Full itinerary will be sent by email.
• The recordings of the Live Study groups will be continually available and accessable afterwards (along with all the other materials)

Materials And Tools

Highlights: "the star sequence" (you know what this is by now), a 150+ page picture-ebook, road-maps, fun challenges that combine to how YOU create star products, examples, innovation and disruption strategies and how to make storytelling materials that help your product connect to your customer. All of these materials and tools are really about one thing only: your product needs to tell a story. And it needs to do so within a goldfish's attention span: 3 seconds!  Depending upon who your are and why your interest in Mega Star products, you're going to be interested in different tools, theory and tips. This is "living material" where more will be added for you. It's held in the Edge Academy you also get access to and right now a part of the package deal.

The Surprise!

... actually there are several surprises.

1. Getting from A to B: I'm going to show you and something amazing happens in the mind of your prospect: they future-pace themselves and experience the success they want. This is the ultimate hook.
2. What you'll also get by learning this framework and the method behind creating Mega Star Products is, the new rules to innovation and disruption. I call it the Impact Business Model.
3. You'll also get a life long pass to the Edge Academy Membership where you'll find these and new materials. 
4. There, you'll be invited to 1-Day Master Workshops, which are included.
5. This is an innovation academy where new content will be added by the leaders who created MSPs. Who have inspiration or tools you can profit from. It could be as a podcast or a video or LIVE workshop.
6. Rebel-tables: We will hold hot-topic and spotlight sessions where you with your idea or product will get input from other innovators and business visionaries.

The Mystery of why it works...

That mystery I wont get to much into it here. Why it's faster, smarter, Lean'er... Here's what I will say. As time goes by, complexity rises. As that happens, new desires, options and possibilities arise. Opening up for new worlds for us to experience and new ways to achieve progress. What always but always, helps us to understand and simplify all new eras... what a new era is about... is Character! The character of it.

Once we get the new character, we instantly get a feel for what's new, what leads to prosperity and progress. It's like getting a new super power.

I've written a 150+ page Picture-eBook about it. As soon as you sign-up, you'll receive a link to download your copy.

The Endgame: IMPACT! 

It takes a Mega Star Product to create Impact and have an Impact Business Model.

"The easy stuff has been made and brought to market". 

This is what an investor once told me. "Today, I'm looking for systemic solutions. Products that solve a local problem, deliver an extraordinary sustainable solution and make local people and resources part of the business model."

I call them "Lifeline Innovations". These are products that solve a global wicked problem.

It's the advanced game and to play, you need a Mega Star Product.

^{Lifeline Innovations are solutions that attract a business ecosystem, make being a customer cool and make the world a little bit better.} 

It's one of the reasons why you're getting a pass to the Edge Academy. It's for people who are creating mega star products and global impact.

Impact is the new capitalism that says goodbye to last century's exploitism. Instead, Impact uses businessmodels as a tool for getting the value out there by creating Lifeline Innovations.

The Edge Academy!

It's where you'll find the materials and the people.

As you've probably already read: because I'm starting it up, you're getting a life long pass to the Edge Academy Membership as part of this deal.

In time, you'll be invited to 1-Day Master Workshopson related topics. You'll find tools and talks from people like you who are creating mega star products and Impact.

I'll also be holding Rebel Tabels on these topics or as "hot-seats" for people who need ideas, insights and inspiration. 

We start with the Mega Star Product program but more programs are coming up. To sharpen your edge.

An Ongoing And Living Master Workshop

You can attend as desired. Always available. According to your own time and schedule. New learning material will be available each week for 3 weeks. The Full Itinerary will be sent by email upon signup.

It's a workshop about the psychology and neurology of making your idea or product shine brightly in the minds of your prospects and stake-holders... and then make them go "Wow! That's cool... and really smart".



Learn the structure and sequence to how and why that happens.

Use it to find your Mega Star Sequence.

It's really exciting material at a practical implementable level.



I've made it simple. Yet, simple doesn't mean easy. It's like making a samurai sword... folding the steel 200 times. It's HARD but this is how ideas and products end up standing out.
 It's equally HARD to create a product that ends up invisible in the market.

Choose your HARD!

The Recap - When You Attend This Study Group:

• The workshop runs over the course of 3 weeks including three live study sessions. It will be recorded. You'll always be able to attend the material. New material becomes available each week.
• You will find your mega star sequence, how to use it, tune it in and make it work for you. It doesn't matter, which industry or development phase you're in.
• You will be able to ask questions specific to your product or idea during your 1:1 spot-light session.
• In the Edge Academy, there's the opportunity to interact with others who are working on their mega star product.
• You will get a Slack account to help you real-time with your personal journey.
• When you sign up, you'll receive a link to download a 150+ page Picture-eBook, which will be continually updated over the coming months with new content and chapters.
• With your signup email will also be an itinerary with all dates and times.
• A few days prior to start-date (3rd July) you'll get access to both the Edge Academy and explainer videos.
• There will also be "roadmap-exercises", examples and the Mega Star Product Canvas + instructions (I've made it fun and straight forward).
• You will receive a link for the live Master Workshop (first one on Tuesday the 4th July ). Show up with your pathway workbook. I'll be going through the Mega Star sequence one step at a time with the possibility to ask your questions. Everyone will know their MSP sequence.
• You'll be shown examples and cases for how to use the MSP sequence for immediate effect including marketing and sales, designs and even partnering.


A 3-week Live Study Group about innovating and creating highly attractive solutions that make an impact.

This Live Study Group is minded on an idea, a product and a business you have. Or want to make.
 
It's about the mindset and #1 skill behind the CEOs and Entreprenuers who create a unique offer we want. And not more hyper clutter.

How To Make Your Product Speak To Your Customer.

Such that your customers get the amazing value you are offering. Be it helpfull or lifechanging.

>>> This is an online workshop format. Depending on your schedule, you can use anywhere from one hour to several days on the material. Combined with exercises, examples, in-depth practice and method. There is strategy and tactics. All recorded for future access. <<<

You also recieve a free pass to access future 1-Day Master Workshops. And equally a life long pass to the Edge Academy membership where you'll find the materials and the option to connect with others.

You'll also be invited to special events about how to use what you've learned here for innovation and disruption.

From processes ...to business models... co-creation... co-innovation... The Impact Business Model!

This Study Group can also be a workshop, if you'd rather do everything on your own... and it folds out into an ongoing co-innovating event. Of course you can stick to the materials. But for those who want... there will be the option to learn about co-innovation.

Speaking of which... some of these topics such as co-creation and co-innovation will be introduced as we go through the Mega Star Product Canvas.

"LIVING" means... you'll always have access to this workshop and be able to attend in future MSP workshops as I upgrade the material and add more to it.

The Mega Star Study Group Package Deal:

150+ page Picture-eBook about how and why some ideas and products end up as mega star products + Explainer videos: The sequence and how to setup the sequence, the logica. premise behind which ideas and products become mega stars, examples and cases.

VALUE: $997

The Mega Star Product Roadmap Workbook and the Mega Star Product Canvas incl. explainer videos and how-to-guide for finding your sequence.

VALUE: $1997

3 Live Study Group Sessions with Q&A and break-out sessions, where you will end up knowing your unique MSP sequence and how to use it.

VALUE: $997

The Edge Academy including future 1-day Master Workshops, tools, talks, network and more.

Value $97/month

1:1 Consultation: Personalized guidance and support through a dedicated consultation session with Erik Micheelsen.

Value $1000

Guidance and personal help via a Slack account to ensure personal and business progress during the 3 weeks.

Value $1000

Bonuses: Idea-on-a-page, How to create storytelling products, and the SWITCH principle.  Including worksbooks, 10 new examples and video guides.

Value $3000

Total value: $10.000

But you're getting it at one-time special introductory price.

What's inside the The Mega Star Study Group PACKAGE

1. Let's deep dive into what will happen and what you'll get access to: The moment you sign up and FIRST of all, you're handed a link to the 150+ page Picture-eBook. It's a LIVE ebook meaning I'll be continually updating and adding new content and new chapters. This book will introduce the MSP system for you. The first 60 pages will take you through the experience your product needs to take your prospects through ... in 3 seconds! There are examples and exercises and at the end, you'll find how it all comes together in the Mega Star Product Canvas. 


2. Access to the Edge Academy provides access to PDFs, explainer videos and other materials. This is also where future 1-Day workshops are held and where new materials will be found + the membership for those of you interested in meeting others interested in MSPs.
3. The explainer videos are made for you who wants to work a little or go in depth. It's up to you.


4. Fun Challenges, will be handed to you about mega star products. As you answer them, you'll make YOUR compendium for how you turn products into a mega star product.
5. MODULE 1: The Character And The Logical Premise. You Are Introducing a premise - a new "thing". This step makes people stop and pay attention. Now they want to know more. This one step answers about 80% of the questions your prospects have about your idea or product. How did Google or Amazon or the local fisherman become the hit they became? It's starts with RECOGNITION.


6. MODULE 2: "Connecting The Dots". At this point, your prospects are curious. They look at your product and they get there is much more to it... but what exactly? They need to be able to piece it together by themselves without you explaining it. When you do it right, they will get the same idea YOU got (of why this is so smart and cool)... but they don't know yet how to operate it.


7. MODULE 3: "Closing The Door". Your aim is to bring your prospects to a realisation within 8 seconds. What they have been choosing so far until they saw your product, is a lessor value. And now that they have seen your product, they can't un-see it. They must now turn their backs on what they were choosing until now and choose yours instead... with enthusiasm I might add. in this module, you'll learn how to set the comparison up.


8. As you go through the modules, there is a pathway-workbook for you and your idea or product. By answering questions we'll start to find your Mega Star Product Sequence. 


9. You in the spotlight: If you want, there is a 40 min timeslot where we go through your idea or product and the sequence as it will work for you. What's your character, the premise and so on.
10. DURING the Live Study Groups, we bring it all together. Using examples and if you've sendt me your material, I'll go through your product and how it runs the sequence We'll have Q&A's and then a break-out session for you to get your sequence right. 


11. Now it's time to test drive it. This happens after the Live Master Workshop. We're going to identify a few quick wins together with your long strategy or how else you'd like to use your sequence.

...
12. Knowing how to get your customers onboard is how we end the 3-weeks together.

And remember - many MSPs need nothing more than to discover their character.


Bonuses...

Bonus 1 IDEA-ON-A-PAGE: In the Mega Star Product Canvas explainer video, I'll show you what's in a "winning idea" beyond the usual elements such as an unfair advantage or scalability or technology or design... This page can be turned into a proposal or an internal evaluation or even a presentation. it takes your reader through the mega star sequence making your idea unique, tangible and valuable.

Bonus 2 STORYTELLING PRODUCTS: Story is the fastest and most efficient way to communicate. And when you set your product up to tell a story, it becomes unbeatable. That's the end-game for your idea or product and why it will become a mega star product. As soon as you know your mega star sequence, you'll be able to use it on many other communications. Examples could be a Whiteboard Animation or an infographic or an entire event.  You'll be handed a pdf with 10 examples and a video presentation that shows how PIXAR exactly used the storytelling product strategy to win their market.

Bonus 3 The SWITCH Principle: How mega star products is going to be an entire 1-Day Master Workshop all by itself. And you know you're already invited. However! During the MSP workshop, I'm going to show you something AMAZING! It's present in all mega star products and it's pure gamification. The moment you turn your product into a SWITCH is the moment you are able to give your customers control over a new world. People love this because it's like getting a super power.

STUDENTS!

I have something special in mind for you...

First, this is not "more" Design Thinking or Business Model Canvas or Scrum....

It's ONE piece of information. About how your customer's mind works. When they look at a product and it becomes cool.

If you're thinking of starting your own business, it will turn your product into a new "thing".

This is how we humans define anything from what a steam engine to a type-writer to an apple.

It will help you so much with your business setup, execution, marketing and not least sales.

Because you'll learn how to lead your prospects to convince themselves.

THE STUDENT DEAL:

Write "STUDENT" as a coupon code and you'll get the student price.

You'll have to send me student verification afterwards.

TEAMS: Students who wants to can go together as a team. 

Student teams will get a special one-on-one session for an idea or product you are working on.

I'll tell you students more about it in the emails after you've signed up.