I had to learn it. And I wish I had learned the basics of it sooner.

I worked with startup leaders in industries from healthcare to food & beverage to Big Data... I worked as a Technology Officer at a Global MedTech company, responsable for Radical Innovation strategy and exectuation....

...being a part of or leading many product and business developments and launches

I discovered something strange...truly weird!

About how our products trigger us and make us SEE them.

After 17 years of working with some of the most brilliant business leaders I suddenly got it and could simplify this strange discovery I made....

...and answer a hair-pulling question:

WHY do some ideas end up as huge failures

… despite being the "most promising" cases.  

While others... and often against all odds, become customer favourites.

So...what IS this skill some of these CEOs and Entrepreneurs have?

Because many think it’s skills like:

… product validating
… starting “lean”
… business model making
... market-fitting
… networking
… marketing
… branding
… hyping
… managing

… are the most important CEO and Entrepreneur skills. And while I’d never leave home without them, none of them will turn innovative ideas and products into the next big hit.

Not by a long shot and I’ll tell you why...

The one thing all innovative ideas are up against is this...

...they send your prospects and stakeholders into cognitive dissonance...

Your idea or product must be made “SEEable”.... or remain not understood, passed by and uncheered.

So what is this skill? The #1 skill Business-Visionaries and Thought-Leaders will confess

... is how they became business visionaries and thought leaders (hint! There is no better way).
 ... A skill that’s behind how they attract the best partners and top talent.
... An attitude they follow, a mindset for introducing a new rule to the market... how to change the game.

Have you guessed it?

...I thought I told you to look no further.

Well...keep scrolling ...

...and let's go deeper then...

Truth is… you can be a brilliant marketer, leader, designer or tech-expert as your native professional field of interest...

But it takes knowing how to turn an idea or product into a Mega Star Product, ... to "make it fly"...

Most product failures I’ve seen has less to do with management, market demand or design and far more to do with the product’s ability to communicate it’s characteristics.

Or it becomes a missing link for us. But once in place, we SEE them ... and it just makes sense...

It's the first question your customers have... Either you “build it in” to your idea or product such that it leads your prospects and stakeholders to see the answer… Or ...you’re leaving them to figure it out for themselves.

You know what happens next then…

In a learn-as-you-go-manner... and experiencing quick-wins all the way... 

You will learn...
...the neurology behind how we CHOOSE
...the sequence that makes it happen...
...the many ways strategically and effectively of...
...how to build character into your idea or product
...making them unique, surprising and innovative
...triggering choosability  and making them highly attractive
…to such a degree that...

... it becomes a natural choice.

This ONE simple sequence is how I check startup ideas and products.

...Or help leaders to fill in the innovation communication gaps.
...Or create innovative solutions the customers will purchase.

...even before the product is created...

This sequence leads you and I and your potential customers to "connect the dots".

 You see, when offering something innovative, often we choose an explain-it-too-them-strategy. 

Obviously! It's how we differentiate, it's our justification for going to market and the pillar our business model stands...

... have you noticed you're not getting through?

Instead, we're going to flip the process:

Step 1 (you got this by now...) we recognize the character.

If I get the character, we're halfway home.

👉 The character will TELL you the super power it introduces. Which your customer canNOT get anywhere else. This ONE thing alone places you on their A-list. You're positively sticking out and you're under consideration.

Step 2 Take your customers mind to the next level

 👉 The character will then take your customers mind by the hand in a "sight-seeing" manner. As we're observing your idea or product... what ever it is...this way, we're lead to connect the dots....what the full Value Experience you're offering... why it's so next level...

 👉 This is where they experience that your idea or product can do what all the other options can. But then takes everthing to the next level. 

Now your idea or product is cool or smart... or both! Now you're amazing.

[***powerful exercise***] What you can do (or let me show you how) is: Split your idea or product into three stand-alone products... each with its own seperate Value Experience. This way, during a presentation, instead of an all-or-nothing approach, you build the product value up like a game. The purpose it to lead your prospects to get the same idea you got. This is how you lead them and make them see the light...

Smart, don't you think? But we're not finished yet. You see, we're creatures of habit. Despite your customer having instant recognition ✓ and now getting the amazing value you're offering ✓... we tend to stick to what we have. Until something happens that makes us....

Step 3 "close the door on all other options"

👉 We need to shift their world. We do this by communicating to their "reality-locks".

Here are three. During the Master Workshop, I'll show you eight.

Let me give you the best one of them all:

✓ Change their status...

👉 Show them how they've lost status with thier old choice and how your product helps them gain status back status and even more of it.

The two others I'd like to share are:

✓ Envy: in the sense of not getting to be on a cool journey with the others.

✓ Passion: as in people will invest heavily in what they are passionate about.

Use them as mental tools to communicate how you'll change their world and add massive value to their experience.

👉 This is the job you are "hiring" the character to do for you: show the potential customer how they're right now coping and loosing status with a lesser value....

Do you see how it works?

Your prospect HAS already a character they've bought into....is BUYING into!

What you're doing is "swapping" the character: Yours can do what the ol' character does but also something new and amazing.

EXAMPLE: That's why a car is a "fast horse". Or the personal computer is a multi-dimensional typewriter. Or the iPhone is nothing but a multi-touch Nokia mobile with real internet.

It doesn't matter if your idea or product is a new pencil, a consultancy or a shoe-shop: This is what your innovative idea or product must do. So ...

...now it's your turn...

And I'm here to help you find your character PLUS how to use it. Like I have helped so many other startups, entrepreneurs and corporate innovators...

YOU HAVE (HALF) AN IDEA

…will it work or not? Where's your strategic sweet spot in the market? First, you need the secret trick that makes people SEE your idea the way you do!

YOU'VE LAUNCHED A PRODUCT

… but not getting the market feedback you were hoping for. What IS that noise I'm hearing? Is that crickets? Don't worry... we've all tried it. Let’s turn it into KA-CHING!

YOU’RE A COMMERCIAL VETERAN

…you already have at least one success and have your own strategy. Great! Now see a new gap in the market. How do you create yet another more Mega Star Product? You want the inspiration. Perhaps even the provokation?

YOU WANT TO LEARN HOW TO FACILITATE

…you are in a Co-working space, the director of startup-lab or an incubator or a consultant. Could you learn to use this method with add-on tools to help the startups you are working with? I have a special bonus for you! That describes workshops, stages, peronal mindsets and even a Mega Star Canvas as a strategic guide.

YOU’RE AN INVESTOR

…YES! I most certainly believe I can up your 80/20 hit-rate. Think of it this way: Once you learn this, you'll check for the character. Remember all those pitches you ditched vertically? If the character doesn't shine through, we all do that... turn our backs on it. Scroll passed it. Not even see it... But for you as an investor, now you know what diamonds-in-the-rough look like, how to sharpen them and well... you already know how to accelerate them...

Time and Schedule

• Last day to signup is Tuesday the 15h February 2022 midnight CET.
• Bootcamp is Wednesday 16th February 2022. At any time starting from 9:00 PM CET
• The Bootcamp is where Erik will show the material and what will happen during the four weeks.
• 4 weeks with ONE challenge each week
• Each week will have storytelling explainer videos and Q&A's.
• 100% you're in control: stressfree, relaxing, fun and super exciting!
• Expect about 1hr of learning material each week.
• Indulge in your own time and space
• The MSP Live Master Workshop will be held the Wednesday 16th of March 2022 starting at 9:00 AM CET (online). Replay will be available. You can attend as desired. Full itinerary will be sent by email.
• The recording of the master workshop and the back-ground videos and podcasts and other materials will be continually available and accessable afterwards.
• You are welcome to attend all future MSP Live Master Workshops 

Materials And Values

Highlights: "the sequence" (you know what this is by now), a 150+ page picture-ebook, workbooks, "pathway-exercises", examples, processes, innovation and disruption strategies, the new rules to innovation, what the connection economy is and how to untilize it, what Co-creation and the new Co-innovaton is, what Impact Innovation is and the Impact Business Model and many  more how too's... Depending upon who your are and why your interest in Mega Star products, you're going to be interested in different tools, theory and tips. This is "living material" where more will be added for you. It's held in the Edge Academy that is right now a part of the pacage deal.

The Surprise!

... actually there are several surprises.

1. Learning the method behind creating Mega Star Products is also learning the new rules to innovation. I call it Impact Innovation.
2. A life long seasons pass to the Edge Academy Membership where you'll find the materials.
3. Network-effect and ecosystems: you can be there by yourself or there is also the option to connect with others.
4. There, you'll be invited to other 1-Day Master Workshops, which are included.
5. This is an innovation academy where new content is added from the leaders who created MSPs and have inspiration or tools you can profit from. It could be as a podcast or a video or LIVE workshop.
6. Rebel-tables: We will hold hot-topic and spotlight sessions where you with your idea or product will get input from other innovators and business visionaries.

The Mystery...

I wont get to much into it here. It's why this works, is faster, smarter, Lean'er... as time goes by, complexity rises. Like a tree, it always grows UPWARDS. Sure, a lightning can strike a tree or what ever... but trees grow upward. With it, a new day and age arrives. As so many times before. And always but always, what helps us to understand and simplify a new era... is Character!

It gives a feel for what's new.

If you know how, starting from character can lead to everything you want to know about innovation and disruption. From processes to business models, co-creation, co-innovation, setting up a Mega Star Factory and even IMPACT! I've written a 150+ page Picture-eBook about it. As soon as you sign-up, you'll receive a link to download your copy.

More mystery... what I'll show you is to create a Mega Star Product, you're really creating a SWITCH. This is the knowledge you've been looking for. Yes of course there's going to be a 1-day Master Workshop about it. And together with other 1-Day Workshops, it's included. All part of the package deal!

Master Workshops!

Part of this deal is access to other future Master Workshops.

• Mindset Mastery: the mindsets of CEOs and Entrepreneurs who innovate and disrupt. It's an attitude!
• How to create products with Impact Innovation: this comes right out of Mega Stars. They create impact. So what is impact then? And how do you use it? To create superior products in 2022+?
• The Four Innovation Capitals: This is about innovation in practice. If even one is missing, there will be no innovating. This day takes you through what innovation resources really are. Finances is only one of them...
• Simple Systems: the science and underlying physics behind innovation: self-organising setups.
• Open Innovation and Crowd Sourcing. A full day of options and tactics. This is also about the interface between the organisation and existing ecosystems.
• Mt. Innovation: perhaps the best way to explain the process of innovating and disrupting including both the creative and business model creating.
• Co-Creation for beginners. This includes an agile tool CoCreationCards.
• Co-innovation and ecosystems how to: when several businesses create something new and surprising.
• SWITCH: This will change how you look at innovation and disruption. This is the simplest and most elegant way to describe what you're making including the business model.

The Endgame: Co-creation, Co-innovation Impact and Wicked Global Challenges. 

This is the endgame: Where it all leads to: 20.000 eyes see more than a team of 20 or even 200. 

Some problems are so impossible, the only way of solving them is through the  effort and combined power of many people and institutions. What you'll learn in the Mega Star Product Master Workshop will give you the basic foundation- the "all you need to know". Both theory and the practice. It's the basic game.

The co-creation part is how to accelerate your processes and how to build ideas. The co-innovation part is how to create a business ecosystem that makes you bigger and more competitive. That's the expert game.

The advanced game is using your business and ecosystem to create impact.

It's one of the reasons why as you sign up for the MSP Master Workshop, you're getting a season pass to .... the Edge Academy. It's where the materials, the network and more 1-day workshops are held. All part of the package deal.

But the endgame for the Edge Academy is in three years when we'll hold a "Wicked Global Challenge", where several teams will be given a global challenge to solve. They'll be given resources, a global network and ... well, there's a lot in this but this is the endgame.

The Edge Academy!

..you probably already read: because this is an introductory offer, you get a life long seasons pass to the Edge Academy Membership as part of this deal. This is where you'll find the materials. You can be there by yourself or there is also the option to connect with others. There, you'll be invited to other 1-Day Master Workshops, which are included. This is a live academy where new content is added from leaders who created MSPs and have inspiration or tools you can profit from. It could be as a podcast or a video or workshop. Lot's will be happening at the Edge Academy!

This Is a Living Master Workshop

You can attend as desired. According to your time and schedule. New learning material will be available each week. The Full Itinerary will be sent by email.

A workshop about the psychology and neurology of making your idea or product shine brightly in the minds of your prospects and stake-holders... and then make them go "Wow! That's cool... and really smart".



Learn the structure and sequence to how and why that happens.

Use it to find your Mega Star Sequence.

It's really exciting material at a practical implementable level.



I've made it simple. Yet, simple doesn't mean easy. It's like making a samurai sword... folding the steel 200 times. It's HARD but this is how ideas and products end up standing out.
 It's also HARD to create a product that ends up invisible in the market.

Choose your HARD...

The Recap - When You Attend This Workshop:

• The workshop runs over the course of four weeks and ends with live workshop for those who wish to attend. It will be recorded. You'll always be able to attend the material. New material becomes available each week.
• You will find your mega star sequence, how to use it, tune it in and make it work for you. It doesn't matter, which industry or development phase you're in.
• You will be able to ask questions specific to your product or idea during your 40 min spot-light time.
• In the Edge Academy, there's the opportunity to interact with others who are working on their mega star product.
• When you sign up, you'll receive a link to download a 150+ page Picture-eBook, which will be continually updated over the coming months with new content and chapters.
• A few days prior to start-date you'll get access to both the Edge Academy and explainer videos.
• There will also be "pathway-exercises", examples and the Mega Star Product Canvas + instructions (I've made it fun and straight forward).
• You will receive a link for the live Master Workshop. Show up with your pathway workbook. I'll be going through the Mega Star sequence one step at a time with the possibility to ask your questions. Everyone will know their sequence.
• You'll be shown examples and cases for how to use the MSP sequence for immediate effect including marketing and sales, designs and even partnering.


A single workshop about innovating and creating highly attractive solutions that make an impact.
 

This workshop is minded on an idea, a product and a business you have. Or want to make.
 
This day is about the mindset and #1 strategy behind the CEOs and Entreprenuers who create a unique offer we want. And not more hyper clutter.

>>> This is an online workshop format. Depending on your schedule, you can use anywhere from one hour to several days on the material. Combined with exercises, examples, in-depth practice and method. There is strategy and tactics. All recorded for future access. <<<

You will have a free season pass to access all future 1-Day Master Workshops. And equally a life long seasons pass to the Edge Academy membership where you'll find the materials and the option to connect with others.

You'll also be invited to special events about how to use what you've learned here for innovation and disruption.

From processes ...to business models... co-creation... co-innovation... setting up a Mega Star Factory and even... IMPACT!

This one day master workshop... folds out into an ongoing co-innovating event. Of course you can stick to the materials. But for those who want... there will be the option to co-innovate.

Speaking of which... some of these topics such as co-creation and co-innovation will be introduced as we go through the Mega Star Product Canvas.

"LIVING" means... you'll always have access to this workshop and be able to attend in future MSP workshops as I upgrade the material and add more to it.

The MSP Package Deal:

150+ page Picture-eBook about how and why some ideas and products end up as mega star products + Explainer videos: The sequence and how to setup the sequence, the logica. premise behind which ideas and products become mega stars, examples and cases.

VALUE: $997

The Mega Star Product Pathway Workbook and the Mega Star Product Canvas incl. explainer videos and how-to-guide for finding your sequence.

VALUE: $1997

Live Master Workshop with Q&A and break-out sessions, where you will end up knowing your unique MSP sequence and how to use it.

VALUE: $997

The Edge Academy including future 1-day Master Workshops, tools, talks, network and more.

Value $97/month
 

Total value for the first year: $5000

But you're getting it at one-time special introductory price.

What's inside the The MSP  Master Workshop PACKAGE

1. Let's deep dive into what will happen and what you'll get access to: The moment you sign up and FIRST of all, you're handed a link to the 150+ page Picture-eBook. It's a LIVE ebook meaning I'll be continually updating and adding new content and new chapters. This book will introduce the MSP system for you. The first 60 pages will take you through the experience your product needs to take your prospects through ... in 3 seconds! There are examples and exercises and at the end, you'll find how it all comes together in the Mega Star Product Canvas. 


2. Access to the Edge Academy during the BOOTCAMP on Tuesdag the 15th February where you'll find PDFs and explainer videos. This is also where future 1-Day workshops are held and where new materials will be found + the membership for those of you interested in meeting others interested in MSPs. It's all part of the package deal.


3. The explainer videos are made for you who wants to work a little or go in depth. It's up to you.


4. Each week, I have ONE thing for you to accomplish - ONE single challenge!
5. MODULE 1: The Character And The Logical Premise You Are Introducing. You are presenting a new "thing". HOW we understand what ANYTHING is: This step makes people stop and pay attention. Now they want to know more. This one step answers about 80% of the questions your prospects have about your idea or product. How did Google or Amazon or the local fisherman become the hit they became? It's starts with RECOGNITION.


6. MODULE 2: "Connecting The Dots". At this point, your prospects are curious. They look at your product and they get there is much more to it... but what exactly? They need to be able to piece it together by themselves without you explaining it. When you do it right, they will get the same idea YOU got (of why this is so smart and cool)... but they don't know yet how to operate it.


7. MODULE 3: "Closing The Door". Your aim is to bring your prospects to a realisation within 8 seconds. What they have been choosing so far until they saw your product, is a lessor value. And now that they have seen your product, they can't un-see it. They must now turn their backs on what they were choosing until now and choose yours instead... with enthusiasm I might add. in this module, you'll learn how to set the comparison up.


8. As you go through the modules, there is a pathway-workbook for you and your idea or product. By answering questions we'll start to find your Mega Star Product Sequence. 


9. You in the spotlight: If you want, there is a 40 min timeslot where we go through your idea or product and the sequence as it will work for you. What's your character, the premise and so on.
10. DURING the Live Master Workshop on the 15th of Martch, we bring it all together. I'll go through the sequence one last time and I'll use two examples to show you. We'll have one Q&A and then a break-out session for you to get your sequence right. Then a final Q&A session.


11. You and I are not finished until you've nailed YOUR sequence.


12. Now it's time to test drive it. This happens after the Live Master Workshop. We're going to identify a few quick wins together with your long strategy or how else you'd like to use your sequence.

...

And remember - many MSPs need nothing more than to discover their character.


Bonuses...

Bonus 1 IDEA-ON-A-PAGE: In the Mega Star Product Canvas explainer video, I'll show you what's in a "winning idea" beyond the usual elements such as an unfair advantage or scalability or technology or design... This page can be turned into a proposal or an internal evaluation or even a presentation. it takes your reader through the mega star sequence making your idea unique, tangible and valuable.

Bonus 2 STORYTELLING PRODUCTS: Story is the fastest and most efficient way to communicate. And when you set your product up to tell a story, it becomes unbeatable. That's the end-game for your idea or product and why it will become a mega star product. As soon as you know your mega star sequence, you'll be able to use it on many other communications. Examples could be a Whiteboard Animation or an infographic or an entire event.  You'll be handed a pdf with 10 examples and a video presentation that shows how PIXAR exactly used the storytelling product strategy to win their market.

Bonus 3 SWITCH: this is going to be an entire 1-Day Master Workshop all by itself. And you know you're already invited. However! During the MSP workshop, I'm going to show you something AMAZING! How you're product is actually a door-opener. That by using your product, your prospects get to enter a world they otherwise can't. How does it work? By turning your product into a ...switch.

STUDENTS!

I have something special in mind for you...

First, this is not "more" Design Thinking or Business Model Canvas or Scrum....

It's ONE piece of information.

If you're thinking of starting your own business, it will turn your product into a new "thing".

This is how we humans define anything from what a steam engine to a type-writer to an apple.

It will help you so much with your business setup, execution, marketing and not least sales.

Because you'll learn how to lead your prospects to convince themselves.

THE STUDENT DEAL:

Write "STUDENT" as a coupon code and you'll get the student price.

You'll have to send me student verification afterwards.

TEAMS: Students who wants to can be part of a team. 

Student teams will get a special one-on-one session for an idea or product you are working on.

I'll tell you students more about it in the emails after you've signed up.